Advertising Revenue
Setting up resident and local-business advertising on building screens: policies, pricing and realistic expectations.
Advertising Revenue
How Condo Corporations Can Sell Advertising on Lobby Screens
A practical overview of running resident and local-business advertising on condo building screens: who buys, how slots work, approvals and administration.
Advertising RevenueHow to Price Ad Slots on Condo and Office Building Screens
A simple method for setting advertising rates on building screens, based on audience, slot scarcity and what local advertisers already pay elsewhere.
Advertising RevenueRealistic Ad Revenue Expectations for Condo Building Screens
How to model advertising income from lobby and elevator screens without overpromising, and why it should be treated as an offset rather than the reason to install.
Advertising RevenueWriting a Condo Advertising Policy for Building Screens
What to include in a condominium board's policy for paid advertising on lobby and elevator screens: eligibility, prohibited content, approval, pricing and removal.